Last year I went to the Louis Vuitton Series 3 exhibition in London which followed on from the Series 2 exhibition in LA and Series 1 exhibition in Tokyo. I'm just getting around to posting this now as it was a hectic year at uni, but I still thought it was relevant as these exhibitions have been hugely influential on making the public aware of the new aesthetic being created at Louis Vuitton by Nicolas Ghesquiere.
Being a big fan of Ghesquiere I knew his aesthetic very well but the majority of the general public had most likely never heard of him. Louis Vuitton did something very clever by making these exhibitions free to the public, who had probably become accustomed to the Marc Jacobs vision of Louis Vuitton.
It made them aware of what Ghesquiere has done so far and how his futuristic visionary mind relates to the history of this famous luggage brand.
On of my favourite parts of the exhibition was the artisans crafting the new signature Ghesquiere piece the Petite Malle.
One thing I have to say is that this exhibition definitely brought this bag to the attention of the general public. I loved this bag from moment it was shown on the F/W 14 runway but this amazing showcase of it has definitely left Petite Malle at the tip of everyone's tongue suddendly.
And so it should it's a stunning bag.
Which was inspired by classic trunks from the Vuitton archive such as this one.
You were even sent home with two stickers of your favourite accessories and a poster, just to make the yearning all that much stronger.
Overall I enjoyed the exhibition I thought it was a terrific marketing exercise by Louis Vuitton but there wasn't much more to it than that honestly.